This project explored and defined a patient-centered model for communications throughout the Memorial Sloan-Kettering Cancer Center Memorial Sloan-Kettering Cancer Center's treatment process.
ASK: The ultimate goal was to align MSK stakeholders around a "North Star" for digital communication and information sharing.
MY ROLE: I was heavily involved in initial project organization, design and execution of research, analysis and synthesis. In the design and storytelling parts of the project I assumed more support roles and prototyping.
2013 Rotman Design Challenge: 1st Place Winner
Hosted by the University of Toronto’s Rotman School of Management the challenge has emerged as the premier international competition for business and design students looking to tackle challenging problems in business innovation.
ASK: The 4-week challenge, sponsored by Target, asked how the company might leverage its Expect More. Pay Less® brand promise and mantra of 'Design for All' to be recognized as a leader in sustainability in the eyes of Millennials.
MY ROLE: It involved a bit of everything, it was "all hands on deck" for most of the time because of the short time frame. I contributed to the articulation of the insights and in the later stages took on the business model development and implementation strategy. We were all heavily involved in the storytelling.
Rotman School of Management
University of Toronto, 2013
This project was a partnership between the Choose Chicago, City of Chicago's marketing department, and the IIT Institute of Design.
ASK: How can we leverage the high volume of layover passengers at O'Hare International Airport to increase the annual number of visitors to the City of Chicago?
MY ROLE: Over the course of this project I was heavily involved in the organization and execution of research and analysis. I assumed most of the responsibility for the copywriting and execution of digital assets. I took secondary support roles in experience prototyping and platform strategy development.
This new approach to design and experience research employs sensing instrumentation in "bringing us in touch with the lives of strangers". What we seek is to understand and find meaning in human behavior through a deep analysis of tiny slivers of everyday life.
The two projects I am currently involved in are:
1) How are distractions to learning caused by mobile digital technologies experienced by college students?
2) Understanding the wallet and purse system to develop a method for using sensor technology in understanding people's perception of privacy.
TEAM: Priyanka Marawar, Darren Peterson (privacy), John Trotti
Special thanks to the brilliant team at Iota Partners and John Cain for sharing their experience with us.
This research was designed to explore current conceptualizations of and behaviors surrounding "privacy" in the United States. It reflected research by Dr. Nippert-Eng funded by the Intel Corporation's external sponsored research program. Topics researched and analyzed included:
- The design and engineering of privacy into or out of objects, systems and the built environment.
- The legal and legislative aspects of privacy, both actual and potential
- Privacy professions such as law, military science, clergy, medicine, and architecture in which concern with privacy/publicity is central
- The business of privacy (derived from industries, products, and services that have fundamental implications for privacy/publicity especially in terms of its cognitive and interpersonal manifestations.
Project advisor: Christena Nippert-Eng
This project explored how design can leverage commerce to help alleviate poverty. It builds on the work of Al Hammond, Stuart Hart, and CK Prahalad, which contends that government programs and charity should be reserved to help those with the greatest need while market forces can help those with some disposable income.
How can we use design methods in developing new, more sustainable business models for organizations serving the Bottom of the Pyramid?
Dean & Steelcase/Robert C. Pew Professor, Institute of Design
This was 5-week team research project for Observing Users, an introductory workshop into ethnographic research methods for user-centered design. It included recruitment, design of research, in-context interviewing, data gathering, data coding and analysis, experience modeling and storytelling.
Ben Jacobson, Conifer Research
Aashika Jain, Rodrigo Isasi, Wojtek Tusz
This remote ethnographic research project explored the concept of nostalgia in Japanese culture otherwise known as Furusato. Over the course of the 16 week project I've employed VOIP digital services and surveys to support secondary research in developing an understanding of the concept. This understanding was then synthesized into an object that embodied the research and allowed deeper exploration of the subject matter.
IIT Institute of Design, 2012
Over the last few years I have been heavily involved in development and evaluation for long term development of youth hockey players in the United States. Through observation, analysis, interviewing and reporting I identify and evaluate players that exhibit the technical, strategic and emotional skills required for excellence to reach the National Hockey League.
Scouting and development of player profiles to support critical player personnel decision making.